How Amplitude Transformed Sales Demos with AI-Powered Browser Automation

Copy linkHow Amplitude Transformed Sales Demos with AI-Powered Browser Automation

Industry: Product Analytics

Use Case: Sales Demo Automation

Customer Since: April 2025

Copy linkThe Challenge: Generic Demos Weren't Closing Enterprise Deals

Amplitude is more than just a product analytics platform, it is an AI analytics platform. Beyond event tracking, they offer session replays, in-app guides and surveys, and web experiments. Using data and tools across the entire platform, their Global Agent provides access to real-time analysis and recommendations with a simple prompt so teams can focus on acting rather than digging through dashboards. It is a complete platform serving everyone from C-suite executives to junior engineers. But their sales team had a problem.

Sales engineers were running 5-10 demos per week with spoofed analytics data created from Google Sheets mappings. The process was simple enough: fill out a spreadsheet, upload it to an internal system, and generate a project. But the demos only showed analytics, not session replays, guides, or experiments. And crucially, they weren't customized to resonate with each customer's specific use cases.

"Our sales engineers were stuck with just analytics," says Boogie Cigdemoglu, who is the lead engineer on Demo Operations at Amplitude. "They had to explain the rest of the platform and the AI products by talking about it. You only get a small sense of what's possible when you can't actually show it." For generic prospects, this approach worked. For strategic enterprise accounts? Not so much.

"We're playing in the bigger league of enterprise strategic customers now," Boogie explains. "For strategic customers, you really need to resonate with their unique use cases. By showing them what their business will look like when they start using Amplitude."

Copy linkThe Solution: Custom Websites + AI-Powered User Simulations

When Boogie joined Amplitude's demo operations team in January 2025, his manager Kelson Warner recommended he try Browserbase and their open source framework Stagehand. The value proposition was immediate: focus on impact instead of infrastructure.

"Not worrying about all that infra work and focusing directly on the impacts I can bring to our sales teams was a huge unblock," Boogie says.

Here's how the new workflow works:

1. Build custom demo websites using AI coding tools (Claude Code, Cursor, Bolt, Lovable) that resemble the prospect's actual product 2. Define customer journeys relevant to the prospect's business, like a car buyer customizing a vehicle and requesting a quote, or a loyalty program visitor who abandons a form mid-scroll 3. Use Browserbase + Stagehand SDK to simulate realistic user behavior at scale 4. Inject custom logic between AI-generated actions to produce event data, session replays, guides data, and surveys 5. Generate full platform AI-native demos across Amplitude's entire platform, not just analytics

"I'm using Stagehand to simulate realistic user journeys," Boogie explains. "We have a ton of user journeys. I first do an AI run with Stagehand SDK, get the log of what the bot run was on the website, then have another AI logic that fills extra things in between these actions so you generate event data, guides and surveys data, session replay data, and experiment data that empowers the Global Agent living in Amplitude."

The result? Sales engineers can now request custom demos through Slack, and Boogie's system generates environments that show exactly what Amplitude would look like integrated into that specific customer's product.

Copy linkThe Results: From Push to Pull

**40+ custom demo environments built for enterprise prospects using AI-powered browser automation.

5,600+ simulated user journeys generated full-platform demo data from session replays to AI-powered insights.

$10M+ in influenced pipeline across strategic accounts.

The qualitative impact has been unmistakable.

Boogie tells us that, "The sales engineers have been asking, ‘we need more. Can you give us more?' This is changing the way we do our demos to customers. The customers want to get their hands on the product as soon as possible."

What started as Boogie pushing new capabilities to the sales team has turned into constant pull from eager sales engineers. One particularly talented sales engineer recently requested 5,000 bot runs to simulate highly specific funnels for a strategic demo, custom scenarios impossible to generate with the old Google Sheets approach.

"It was a push initially and now it's just a pull," Boogie says. "Everyone's just asking for more. I'm not actually coming up with new ideas anymore. I'm flooded with requests and I'm getting to choose."

The demand has grown so quickly that Boogie started on Browserbase's free plan in April 2025, upgraded to a small plan, and is now scaling to a larger plan to meet sales team needs. He's building a self-serve orchestrator so sales teams can generate custom demos autonomously.

Copy linkWhy Browserbase: Product Meets Culture

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When asked about the best part of working with Browserbase, Boogie doesn't talk about features first.

"Sarah is a mind-blowingly helpful person, extremely kind," he says of his Browserbase account executive. "The way Sarah has built a relationship between me and Amplitude causes me to think of more use cases for Browserbase beyond the scope of what I do."

In tandem with the strong relationships the teams have built comes lightning fast execution.

"Every time I sent a bug ticket to our Browserbase-Amplitude Slack channel, the problem was solved in less than five hours. I cannot believe it. It's mind blowing how quick the turnaround is."

For Boogie, the combination of responsive engineering, helpful customer support, and a product that just works has created something rare: genuine trust.

"It's not about the product, it's about the people," Boogie says. "I don't actually care about the product that much. It's going to change. A year from now, Browserbase will look very different. But if that wholesomeness and attention to detail, this obsession with the customer remains, it'll be a product that I want to use."

He puts it even more directly: "I'm not upgrading for the product. I'm upgrading for the culture."

Copy linkLooking Forward

As Amplitude continues winning strategic enterprise accounts, Boogie's demo automation system powered by Browserbase will scale alongside them. The next evolution involves making the system fully self-serve, allowing sales engineers to generate custom demos on demand without bottlenecking through Boogie's team.

"I've been able to map the direct impact of our work with Browserbase to opportunities on Salesforce," Boogie says. "I hope this will keep growing as we measure the impact on the sales cycle."

For companies looking to elevate their sales demos beyond static data and generic scenarios, the Amplitude story offers a blueprint: combine AI-powered browser automation with custom environments to show prospects exactly what your product looks like in their world.

Ready to transform your sales demos? Get started with Browserbase or talk to our team about your use case.